Effective recruitment strategies for startups in any industry

June 15, 2012
Effective recruitment strategies for startups in any industry

Hiring is an important area of focus for a business of any size, as the value of a company’s products and services depends on the skills of its staff. However, at a startup, the recruitment process is especially critical, as each new hire will have a greater impact on the overall quality of the organization.

Recruiting accountants and other skilled workers can be particularly challenging. In a recent article for Ere.net, Dr. John Sullivan, a professor of management at San Francisco State University, discussed several strategies startups can use to increase the effectiveness of their recruitment efforts, especially when they are hiring in competitive fields.

Sullivan advises startups to recognize their natural advantages. Many people are intrigued by the idea of working for a startup. The small size and limited bureaucracy gives all employees more of an opportunity to become involved in business conversations and decision-making, allowing them to feel like they are making more of a difference overall. There are also the career benefits of “getting in at the ground floor,” which can be significant if a startup is successful.

An effective recruiting strategy will put these facts front and center, alongside the company’s other selling points, such as being located in a great area or offering the chance to work with cutting-edge technology. It is important to construct a compelling narrative about the company that entices talented candidates and allows employees and associates to refer other individuals for jobs without having to “sell” them on the business.

Even in a challenging hiring environment, it is simply critical to recruit top-notch individuals for important jobs in finance. Many business are able to benefit from working with professional recruiters. The expertise brought to the task by the staff at recruitment firms can help any company experience success in a financial professional search.

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