Advice for forming partnerships with large companies

May 22, 2012
Advice for forming partnerships with large companies

A business of any size can benefit from forming a partnership with a large corporation. Well-established companies can offer insight into how the industry works and what your business can do to survive and thrive in the future.

Of course, you have to make certain that your team is ready for the challenge before jumping into anything. Dropping the ball in a big-league partnership can embarrass your organization and hinder future networking efforts.

Even if your company appears to be up to par, it is still a good rule to start out on a small scale. You can be building toward a bigger partnership for the future while making sure that you aren’t overextending your staff in the present. You also want to avoid coming on too strong. You may think it shows ambition to pitch a big project, but in the more experienced eyes of your potential partner, it may look more like naivete. Avoiding the “hard sell” is a good general rule when it comes to working with other companies that are more established than your own.

It is also an excellent idea to bring a good lawyer with you when you ink the deal. It may seem like a confrontational action, but real professionals will appreciate that it is simply the smart thing to do.

By far, the most critical factor affecting your ability to form a meaningful partnership with a big business is the overall quality of your executive team. Large corporations want to know that there are level-headed decision makers in charge of a company before they enter into any serious arrangements.

This is just one of the reasons it makes sense to conduct every executive search in coordination with a firm of corporate recruiters. When you work with hiring experts, it guarantees that you will get the most out of your efforts, as professional recruiters are able to apply their experience to each search and ensure that any candidate they bring to a company is capable and qualified.

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