Going into a job interview uninformed is like going into a test unprepared — you’re setting yourself up for failure. But, a little bit of research can go a long way in helping you ace your next job interview. The key to a successful interview is twofold: doing your research and drawing connections. Here’s what you should know before your next job interview.
There are two reasons it’s important to research the company – inside and out – before your interview:
The good news? There are many easily accessible resources for you to start your research. Here are some ways to start gathering information.
Think about what the interviewer is looking for in a candidate. Often, they need someone with the right resume, but ideally that person would also be highly passionate and excited about the company. That’s why it’s important to consider the company’s mission statement – does it resonate with you? Are there recent initiatives you can relate to on a personal level? Draw on those connections during your interview. In fact, tie these concepts into your interview answers.
For example, “I saw that the organization’s mission is to continually serve the customer. I personally resonate with that mission, and during my last role, I had an opportunity to exceed the customer’s expectations.”
Also consider the company’s products or services: try to understand what sets them apart from their competitors. This can also lead to a great interview conversation.
Ultimately, conducting research before an interview will help you be more prepared for the interview, it will show that you’re excited about the opportunity and it will help you understand if the company is a good fit for what you’re looking for. For additional interview preparation, check out this article on acing behavioral interview questions.