Not always as advertised: Some investments come with unexpected costs

Financial planners and CFOs who do not look far enough down the road could place their businesses in dire financial straits.

Any time a business invests in something – a product, a service or even an employee – there will always be an expected cost attached. Business decision makers who stay within the parameters of their budgets understand that doing so requires careful planning and, in many instances, a consideration of unexpected related costs.

Inc.com contributor Mark Davis wrote last week that the “snowballing” effect of purchases can lead actual costs to greatly outpace the advertised or expected price of a product or service.

“While getting a new TV for the conference room seems to balance in your checkbook, you must also factor in the cost of installation, the complementary speakers, monthly cable fees and maintenance,” Davis, CEO of social media startup Kohort, writes. “The full cost of ownership might not fit into a bootstrapper’s budget.”

Financial planners and CFOs who do not look far enough down the road could place their businesses in dire financial straits. Once committed to a product, service or employee, the organization may already have reached a level of commitment that makes it impossible to transition away – the initiative either needs to be scrapped entirely, thereby beginning the process again, or additional resources could be poured into the initiative, which could further sap the company of vital funds that could be better used elsewhere.

When headhunting CFOs and recruiting accountants, a business should seek finance professionals who are able to produce meaningful work related to a company’s business dealings, while also looking to the future as business plans and expected expenses are considered. Finding business professionals with these dual skill sets could be challenging, but experienced finance recruiters can expedite this process with care and precision.

Businesses falter when cash flow is restricted

Receipt of a payment is more critical than the money lost through a reduced cost.

Lifeblood, oxygen – experts use a variety of terms to stress the importance of cash flow to the future success of a business. If an organization does not ensure that it is receiving payment in an efficient manner, its development could be significantly curtailed or even stalled entirely.

For this reason, experts advise small business owners to take a myriad of steps to ensure uneven cash flow does not undermine a company. For longer term projects, organizations may want to request that customers make milestone payments throughout the process, instead of waiting until the conclusion of the service to receive payment. Having that cash-on-hand will benefit a business significantly.

For one-time purchases or short-term sales, experts recommend that organizations encourage their customers to pay up-front and quickly for products or services. This may force a business to provide customers with an incentive to pay early, perhaps in the form of a discount, but receipt of that payment is more critical than the money lost through a reduced cost.

“Once you give up your final service or product to the customer without payment, you ultimately are giving up your leverage. Don’t lose your leverage,” author Scott Gerber said in a video for Inc.com. “Make sure that you find ways to retain as much ownership over your final work product until the payment goes through.”

Once an organization solves the problem of uneven cash flow, it should expect funds to roll in on a continual basis. While this surely is to a company’s advantage, it could also overwhelm their finance department and produce accounting errors if financial professionals are unprepared for such an influx of information and money.

To ensure that financial departments operate smoothly, companies may rely on corporate and finance recruiters to find real quality applicants for these positions, from CFO down to accounting staff members.

When a Recruiter Calls (Or Not)

We’ve talked about how candidates should work with recruiters. Here are some pointers about catching their eye and navigating around pitfalls in the relationship.

Recruiters tend to approach people who are visible in their industry. Avenues to visibility include having your name listed in professional directories, attending industry conferences, and cultivating relationships with people you meet in the course of work. Ron Blair, managing director at Century Group, an executive search and project placement firm based in El Segundo, Calif., suggests something even more basic: stay employed. “It’s much harder for us to work with people that don’t have a job,” he says.

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